PRIVACY POLICY
How we Collect your Information
PGA Frisco® is a public/private partnership between the PGA of America, Omni Hotels, & Resorts and the City of Frisco and we respect the privacy of all our guests, and we are committed to protecting it through our compliance with this policy.
DThis policy describes the type of information we may collect from our guests and our practices for collecting, using, maintaining, protecting, and disclosing that information.
Information Collected
This privacy policy applies to information we collect:
- through this Website
- through the software applications made available by us for use on or through computers and mobile devices
- through our social media pages that we control
- through email messages that we send you
- when you visit or stay as a guest at one of our properties
We collect your Personal Information in accordance with the law, and to serve you better. We collect and process the following type of Personal Information about you:
- Name
- Postal Address
- Telephone number
- Email Address
- Financial Information (such as credit and debit card number or other payment data)
- Date of birth
- Social media account ID, profile photo and other data publicly available, or data made available by linking your social media and loyalty accounts
In more limited circumstances, we may also collect:
- Data about family members and companions, names, and ages of children
- Images, video and audio data via (a) security cameras located in public areas, such as hallways and lobbies, in our properties; and (b) body-worn cameras carried by our loss prevention officers and other security personnel
This Website does not collect, save or store any Personal Information from you while you simply browse this Website, unless you voluntarily and intentionally provide it to us (for example, by making an online booking or requesting further information).
Information Collected
As you navigate through and interact with our Website, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:
- Details of your visit to our Website or mobile applications (“usage data”), including traffic data, location data, logs, and other communication data and resources that you access and use on the Website.
- Information about your computer and internet connection, including your IP address, operating system, unique device ID, referral URLs and browsing type.
The technologies we use for this automatic data collection may include.
- Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of our Website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will use cookies when you direct your browser to our Website.
- Flash Cookies. Certain features of our Website may use local stored objects (Flash cookies) to collect and store information about your preferences and navigation to, from, and on our Website. Flash cookies are not managed by the same browser settings as are used for browser cookies.
- Web Beacons. Pages of our Website and our e-mails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit us, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity). We also serve ads through third-party advertising technology. In the course of serving our advertisements to you, unique third-party persistent cookies, clear gifs or beacon gifs may be placed on your computer or device to help manage our online advertising, recognize when a device visits our Websites, learn which ads bring users to our Websites, and track whether a reservation is made. The information our ad-serving providers and we collect through this technology is not personally identifiable but is used to create an anonymous profile which allows the ad-serving provider to serve ads targeted towards you and your interests across the ad-serving network. Our Websites do not currently respond to “Do Not Track” signals that may be sent by your device or browser.
Use of Information
We use your personal data to fulfill the purpose for which it was provided, or as otherwise set forth in this policy. For example, we may use your personal data as necessary to:
| How we may use your personal information | Our reasons |
|---|---|
| To process your reservation request and payment, contact you about your reservation, or to make requested changes to your reservation or user account | For the performance of our services to you at your request |
| To respond to your inquiries and other communications | For the performance of our services to you at your request |
| To enroll you in Omni Hotels Select Guest® or other guest loyalty program | For the performance of our services to you at your request |
| To provide you with a personalized experience on our Websites | To provide you with a personalized experience on our Websites |
| To prevent and detect fraud against you or us | For our legitimate interests or those of a third party, i.e. to minimize fraud that could be damaging for us and for you |
| Processing necessary to comply with professional, legal and regulatory obligations that apply to our business | To comply with our legal and regulatory obligations |
| Ensuring business policies are adhered to, e.g. policies covering security and internet use | For our legitimate interests or those of a third party, i.e. to make sure we are following our own internal procedures so we can deliver the best service to you |
You may opt out of receiving any promotional or marketing emails at any time by contacting us directly or by following the “opt out” or “unsubscribe” links in such emails. We may, however, continue to contact you with relevant information about your past or upcoming reservations with us and status of loyalty account. We may use the usage data we collect for any reason we deem appropriate, including to improve, maintain, and operate our Websites and services.
Sharing of information
We will not sell any of your personal data to any outside organization. We may disclose aggregated information about our customers, and information that does not identify any individual, without restriction. We may disclose Personal Information that we collect or you provide as described in this privacy policy:
- To the PGA of America, Omni Hotels, & Resorts and the City of Frisco, and affiliates
- To contractors, service providers, and other third parties we use to support our business and who are bound by contractual obligations to keep Personal Information confidential and use it only for the purposes for which we disclose it to them, as for example payment processors and customer support contractors
- To a buyer or other successor in the event of a merger, divestiture, restricting, reorganization, dissolution, or other sale or transfer of some or all of PGA Frisco’s assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by PGA Frisco about our customers is among the assets transferred.
- To fulfill the purpose for which you provide it
- For any other purpose disclosed by us when you provide the information
- With your consent
- To carry out the permitted uses described in the “USE OF INFORMATION” section of this policy
We may also disclose your Personal Information:
- To comply with any court order, law, or legal process, including to respond to any government or regulatory request
- To enforce or apply our terms of use and other agreements, including for billing and collection purposes
- If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Omni Hotels & Resorts, our customers, or others.
Let’s Get Social
