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| How we may use your personal information | Our reasons |
|---|---|
| To process your reservation request and payment, contact you about your reservation, or to make requested changes to your reservation or user account | For the performance of our services to you at your request |
| To respond to your inquiries and other communications | For the performance of our services to you at your request |
| To enroll you in Omni Hotels Select Guest® or other guest loyalty program | For the performance of our services to you at your request |
| To provide you with a personalized experience on our Websites | To provide you with a personalized experience on our Websites |
| To prevent and detect fraud against you or us | For our legitimate interests or those of a third party, i.e. to minimize fraud that could be damaging for us and for you |
| Processing necessary to comply with professional, legal and regulatory obligations that apply to our business | To comply with our legal and regulatory obligations |
| Ensuring business policies are adhered to, e.g. policies covering security and internet use | For our legitimate interests or those of a third party, i.e. to make sure we are following our own internal procedures so we can deliver the best service to you |
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